America the Beautiful Series
APMEX’s most successful product video launch yet. This video created a large buzz on social media platforms such as Facebook and YouTube resulting in new customer purchases and increased sales.
My Responsibilities consisted of initial ideation, project management along with directing the video editor and sound engineer.
Creative Director: Alvin Hoyoung
Copywriter: Mark Spector
Art Directors: Mario Illanes – Christian Brady
Project Manager: Mario Illanes